Anna Farberov is Chief Business Officer of Noetive, where she leads commercial strategy, go-to-market and partnerships — taking Noetive from early design-partner success to scaled deployments across manufacturing, logistics, construction and new verticals. She joins with a practical playbook for moving technology from pilot to production inside large, complex organizations.
Most recently she was GM of PepsiCo Labs, where she built and led PepsiCo's global innovation engine: partnering with senior executives to find high-impact opportunities across AI, digital twins, supply chain and manufacturing, she moved dozens of pilots into scaled solutions and delivered hundreds of millions of dollars in measurable ROI across global operations.
Earlier she spent nearly a decade at Procter & Gamble in finance, operations and commercial strategy, then led portfolio strategy, M&A and venture activity at a large holdings company, served on multiple boards, and helped redesign its growth strategy. She is a frequent speaker and advisor on how technology enters the real world.
